At New Orchard, our story didn’t begin with boots - it began with a belief.

A belief that every person can do something good for the world, even if it starts with something as simple as the pair of shoes they choose.
For our founder, Anna Nowosad, helping animals and protecting the planet were never afterthoughts. They were the foundation of everything that would later become New Orchard - from the first sketch to the final pair of handcrafted vegan boots.

 

A Brand Born From Care

When Anna moved to Switzerland over 16 years ago, her life took many new turns - motherhood, a career shift, a slower rhythm, and eventually a long pause to reflect on what truly mattered.

And as she often says, “I’ve been a vegetarian for 30 years. Caring for animals and the planet has always been part of who I am.”

That personal philosophy naturally transformed into a vision:
a fashion brand that does no harm - to animals, to people, or to the planet.

New Orchard wasn’t built as a trend.
It was built as a continuation of how Anna already lived.

 

From Values to Footwear

The idea for New Orchard came in the most honest way possible: Anna wanted warm, comfortable winter boots - the kind she loved - but without animal leather, wool, or fur.
When she couldn’t find a vegan alternative, she decided to create one.

She wrote the concept in twenty minutes.
She knew the silhouette.
She knew the color - green, symbolizing nature and new beginnings.
She knew the mission:
beautiful, high-quality footwear that never costs an animal its life.

This wasn’t just product development.
It was an act of alignment - design meeting compassion.

 

Why Animals Matter to Us

For Anna, helping animals isn’t a marketing angle. It’s the emotional and ethical core of New Orchard.

She has always believed that:

• fashion should not be built on suffering,

• “vegan” should mean better for animals and the planet,

• and even one small good choice can inspire others.

Her philosophy is gentle, never judgmental:
“I’m not telling anyone to burn their leather shoes. But maybe the next pair could be vegan.”
This approach - kind, educational, solution-oriented - is the DNA of our brand.

 

The Vegan Approach From Day One

New Orchard is entirely vegan not because it’s trendy, but because to Anna, there was never any other option.

Our materials and processes reflect that commitment:

• cruelty-free vegan leather made without toxic solvents,

• banana-fiber insoles lined with soft, washable faux fur,

• durable, water-resistant construction tested for real life,

• handcrafted production in a small Italian family workshop.
  
  

And Anna’s long-term vision?
To create footwear that’s up to 80% plant-based.

That’s not the future of fashion - that’s the future Anna is actively building.

 

Fashion as a Form of Good

One of Anna’s most beautiful beliefs is that fashion can be a force for compassion, not exploitation.

Clothes and shoes can do more than keep us warm - they can express who we want to be in the world.

And for her, that means:

• a transparent, ethical supply chain

• artisan-made products that last

• and a brand culture centered on kindness
  
  

This is why New Orchard leans into education, shares knowledge about materials, and fights against greenwashing - because conscious choices begin with informed consumers.

 

Helping Dogs: Where Our Heart Shows Most Clearly

Perhaps the clearest expression of our mission is our support for animals in need.

Inspired by her family’s love for adopted animals and her desire to create real impact, Anna launched a charity model built into every pair of green boots:

10% of profits from our green product line go to dog adoption and rescue initiatives.

This support provides:

• adoption kits for shelter dogs,

• food, blankets, and basic care items,

• medical consultations,

• and help for dogs with mobility issues or special needs.
  
  

The idea is simple and powerful:
every warm pair of boots helps a dog find warmth, too.

Our first campaign featured adopted dogs and their humans - a visual reminder that the New Orchard community is built on love, not consumption alone.

 

Making Compassion Accessible

Anna dreams of a world where doing good is not limited by income.
That’s why she plans to introduce:

• large discounts for customers who contribute to environmental or social good,

• buy-back programs to give old boots a second life,

• collaborations with European shelters and pro-animal organizations.

New Orchard is only at the beginning of its journey - but the direction is already clear.

 

Why Helping Animals Will Always Be at Our Core

Because this brand was not created to follow fashion trends.
It was created to change what fashion stands for.

To show that:

• products can be beautiful without harming animals,

• ethical can be stylish,

• sustainable can be warm and comfortable,

• and even small choices - like choosing vegan boots - can ripple into lasting change.
  
  

As Anna says,
“One good choice, even a small one, has the power to inspire the next.”

And New Orchard is here to make that choice feel natural, joyful, and genuinely impactful.